Host the Truck
Your customers get hungry. You don’t have a kitchen. We’ve got one on wheels.
Choke On It is a four-season smoked BBQ trailer based in Petoskey. We park outside taprooms, breweries, cideries and wineries that don’t serve food, so your guests can eat without leaving and stay for another round.
What you get
Guests who stay longer
When people can eat, they order another round instead of leaving to find dinner. You pour; we feed them.
No kitchen headaches
No equipment, no food staff, no food cost, no cleanup. We bring everything, serve from our own window, and leave your spot the way we found it.
A reason to come out in winter
Most trucks park for the season in October. Ours is insulated, heated and plumbed for Michigan winters, so a February night can still have food out front.
We bring people with us
Every date goes on our website, Facebook and Instagram, and out to our text and email list. We tag your venue every time.
Licensed, insured, certified
We’ll have our Health Department of Northwest Michigan license and insurance in hand before our first night with you, plus a certificate of insurance naming your venue. The kitchen is run by a ServSafe-certified manager.
Food people talk about
A name nobody forgets and a big menu of smoked meats, with gluten-free options for your cider and GF regulars.
What we need from you
- Space: a flat, level spot about 30 feet long and 12 feet wide, near your door and out of the way of traffic.
- Power, if you have it: an outdoor outlet we can plug into. No outlet? We bring a generator.
- Time: about an hour before service to set up, and half an hour after to pack up.
- A shout-out: put us on your calendar and your socials. That’s it.
How it works
- Send the form below. Tell us about your place and the nights you have in mind.
- Quick site visit. We come by to check parking, power and where the line will go.
- Pick your nights. A standing night (every Thursday, say) or a one-off event.
- We handle the rest. We show up, set up, serve, clean up and head out. You keep pouring.
Now booking 2027
Standing nights and events for our first season, winter dates included. Summer weekends fill first, so let’s talk early.